By Christian A. Klöckner
The setting is a part of everyone's existence yet there are problems in speaking advanced environmental difficulties, reminiscent of weather swap, to a lay viewers. during this publication Klöckner defines environmental conversation, offering a complete and up to date research of the problems occupied with encouraging pro-environmental behaviour.
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Extra info for The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
Sample text
2 Overview of communication theories In the following section, the main families of communication theories will be introduced and their relevance to environmental communication analysed. In introducing the families, the same categorisation as suggested by Littlejohn and Foss (2011) based on an overview paper by Craig (1999) will be used, even if the categories are overlapping and placement of theories within the families is not always distinct. 1 Rhetorical communication theories Probably, the oldest tradition in communication theories can be traced back to ancient Greek philosophy.
Sociocultural concepts of social constructivism, social construction of meaning, and the concepts of the self and identity are introduced and their importance for environmental communication is explored. 1 Introduction This first theory chapter gives a brief overview of the most relevant theory families used by researchers on human communication. Communication research is a large field and cannot be explored extensively in the limited space of one chapter. Following the general overview, two theoretical families will be explored in more detail as they are relevant to the psychological scope of this book: the sociopsychological and the sociocultural theory families.
Whereas communication can to a certain degree also address the first category, the second category is clearly more targeted Potential of Environmental Communication 35 by communication campaigns. Janssen and Hamm (2012) systematically studied how the willingness to pay for organic food depends on the consumer perception of different types of eco-labels. They found strong variance in willingness to pay, and that the consumers’ perception of eco-labels was more dependent on subjective evaluations than knowledge about the labels.