By D W Springd, D. W. Spring, Nicholas Pronay
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Extra resources for Propaganda, Politics and Film, 1918–45
Example text
15 H. Wickham Steed, The Fifth Arm (London, 1940). 16 S. Tallents, The Projection of England (London, 1932) 17 Memorandum by C. Addison, 17 Dec. 1917. Public Record Office, Cabinet office. CAB24/36, GT3031. 18 Northcliffe frequently eited such statements as a means of justifying the success of his work. See, for example, the enclosures in Northcliffe to J. T. Davies, 18 July 1918. F0800/213. The Times History of the War, written while Northcliffe was still at Printing House Square, also uses this approach to perpetuate the reputation for success.
The formation of the Travel Association was significant for three reasons. In the first place, it provided the first real recognition in peacetime of the need to conduct anational, permanently active publicity campaign abroad in an attempt to make Britain more widely known and understood. 62 Thirdly, and perhaps more signifieantly, it provided testimony to the growing realisation that publie opinion was beeoming a determinant factor in the making of foreign poliey. As one official wrote: 'the era when it was possible either to lead opinion in foreign polities by mere authority or tradition, or to ignore it from Olympian heights, has long sinee vanished'.
Taylor, 'Cultural Diplomacy and the British Council, 1934-39', BritishJournal of International Studies, 4 (1978) 244-65. It would be unpractical to cite all such examples, but see: W. E. Berchtold, 'The World Propaganda War', North American Review, vol. 238 (1934) 421-30; M. Garnett, 'Propaganda', The Contemporary Review, vol. 147 (1935) 574-81; Aldous Huxley, 'Notes on Propaganda', Harper's Magazine, vol. 174 (1936) 32-41; A. Huxley, 'Dictators' Propaganda', The Spectator, 20 November 1936; A.