By Kenneth L. Smith, Sandra Moriarty, Keith Kenney, Gretchen Barbatsis
"This guide of visible verbal exchange explores the most important theoretical components in visible conversation, and offers the examine tools used in exploring how humans see and the way visible communique happens. With chapters contributed by way of some of the best-known and revered students in visible communique, this quantity brings jointly major and influential paintings within the visible verbal exchange self-discipline. the quantity can also be worthwhile to practitioners looking to comprehend the visible features in their media and the visible techniques utilized by their audiences.
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Example text
28 DAKE FIG. 4. Study drawings, David Ulch, pencil on paper (used with permission of the artist). FIG. 5. Untitled print, David Ulch, 6" x 8" (used with permission of the artist). 2. CREATIVE VISUALIZATIO N 29 The viewer of the image can see a type of unity created by groupings of aesthetic elements, supporting either the overt message contextually or conveying other purely visual connotations. Paying attention to the multiple groupings that underlie the outward subject matter can reveal much of what aesthetics add to visual communication.
At first (Fig. 4, top), in a very organic sketch the effect seems both more plantlike and chaotic than the subject seems to require. A more geometric and mechanical arrangement of circular forms, curved lines, and straight lines begins to develop in the second sketch (Fig. 4, bottom). In the final intaglio print (Fig. 5), the placement of light and dark values, as well as the other elements, are more unified in grouping, creating a meaningful arrangement of cohesive visual forces. As the motorcycle moves through space, it leaves memory traces of repeated forms and lines that convey the nature of mechanized energy.
311). The left hemisphere makes logical connections between objects that fulfill similar functions within denned categorical boundaries. Associative reasoning seems to follow the same pattern. In contrast, the right hemisphere specializes in making comparisons based purely on structural appearance. Appearance-based reasoning in the right hemisphere is largely unknown to the left hemisphere. Perception of the same images presented to the left hemisphere yield logical and functional decisions. Thus words used to interpret meaning from images can, by their linear nature, distort and convert the information in the visual communication.