By Derina Holtzhausen, Ansgar Zerfass
The Routledge instruction manual of Strategic Communication offers a finished overview of analysis within the strategic communique area and provides educators and graduate-level scholars a compilation of methods to and reviews of various facets of the sphere. the amount offers insights into ongoing discussions that construct an rising physique of knowledge.
Focusing at the metatheoretical, philosophical, and utilized features of strategic communique, the elements of the quantity conceal:
• Conceptual foundations,
• Institutional and organizational dimensions,
• enforcing strategic communique, and
• domain names of perform
An overseas set of authors contributes to this quantity, illustrating the vast area within which this paintings is happening. A well timed quantity surveying the present kingdom of scholarship, this instruction manual is vital interpreting for students in strategic verbal exchange in any respect degrees of experience.
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Additional resources for The Routledge Handbook of Strategic Communication
Example text
This issue highlights the tension between the role of the public and private spheres in society. Although it is not apparent, the danger of big data for individual privacy is directly linked to the public sphere. When this kind of data and the ability to communicate with individuals did not exist, the public sphere was the way in which people were informed and educated themselves on social issues. This also ensured that policy and other issues were debated openly and transparently. When the need for communicating publicly on issues of public concern disappears society loses its ability to collectively protect itself from less transparent practices.
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