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The Non-Designer's Design Book (3rd Edition) by Robin Williams

By Robin Williams

Much has occurred on this planet of electronic layout because the first variation of this name used to be released, yet something continues to be precise: there's an ever-growing variety of humans trying to layout pages with out formal education. This publication is the only position they could flip to discover fast, non-intimidating, first-class layout support from depended on layout teacher Robin Williams. This revised classic--now in complete color--includes a brand new part at the scorching subject of colour itself. within the Non-Designer's layout booklet, third version, Robin turns her realization to the elemental ideas that govern reliable layout. Readers who persist with her basically defined recommendations will produce extra subtle pages instantly. Humor-infused, jargon-free prose interspersed with layout routines, quizzes, and illustrations make studying a snap--which is simply what audiences have come to count on from this best-selling author.

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Extra resources for The Non-Designer's Design Book (3rd Edition)

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It bothered me that the prices of the items were tucked into the text (with dorky hyphens), so I aligned them all out on the right where they are easily visible and consistently arranged. That’s the principle of alignment, which is coming right up in a couple of pages. 30 design principles The simple principle of proximity can make web pages easier to navigate by collecting information into logical groups. Check any web site that you feel is easy to get around in—you’ll find information grouped into logical clumps.

It probably does, and that’s the point of repetition—it ties a piece together, it provides unity. typefaces Memphis Medium and ExtraBold four : repetition 53 Take advantage of those elements you’re already using to make a project consistent and turn those elements into repetitive graphic symbols. Are all the headlines in your newsletter 14-point Times Bold? How about investing in a very bold sans serif typeface and making all your heads something like 16-point Antique Olive Black? You’re taking the repetition you have already built into the project and pushing it so it is stronger and more dynamic.

What this creates is the slightly-messy-kitchen effect—you know, with a cup here, a plate there, a napkin on the counter, a pot in the sink, a spill on the floor. It doesn’t take much to clean up the slightly messy kitchen, just as it doesn’t take much to clean up a slighty messy design that has weak alignments. Robin’s Principle of Alignment states, “Nothing should be placed on the page arbitrarily. ” The principle of alignment forces you to be conscious—no longer can you just throw things on the page and see where they stick.

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