By Hartmut Hübner
Corporate conversation has built as a site of administration, embracing fields like public family members and advertising and marketing conversation. so much learn at the subject has focused on positivist methods, resulting in a restricted view. the aim of this examine is to study extant company conversation thought from discourse and strategy-as-practice views, increasing the image through extra ‘communicational’ elements. An integrative framework of other company conversation is proposed as a key contribution to company communique theory.
Following an ethnographic case learn procedure, an intensive pool of information used to be accumulated over a interval of 15 months, representing company communique discourse at a tremendous overseas conglomerate.
The writer accomplished his PhD on the collage of Salford, united kingdom, after having labored in different administration positions within the monetary providers undefined, heading a world company communications crew for numerous years.
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Extra info for The Communicating Company: Towards an Alternative Theory of Corporate Communication
Sample text
Cunliffe (2003, 988) provided an alternative entry point for defining a research method by pointing out that constructionist research ‘explores how meaning is created between research participants’ – and that research methods should be able to inform this approach. Therefore, a suitable method needs to make it possible to dismantle companies in their discursive constructions and to reveal performative aspects of ongoing practices, like communication, in these companies. Robson (2002), in his flexible research paradigm proposed three options for methods: case study, ethnography and grounded theory.
In this Chapter a first step towards closing this gap is made by moving forward in theorizing. The aim is to develop and propose a complete set of reference points according to which, in later stages of the study, corporate communication discourse and practices as they occurred at Intech will be structured. e. it should be based on – or at least be supportive of – discursive and practice-oriented theory. Additionally, however, the framework should also provide a suitable structure for the later stages of gaining understanding by analysing corporate communication discourse in practice.
Third, the overall research process is described, and fourth, ethical issues regarding the research process are considered. It is noted here that the intention of this Chapter is not to explain in depth how the data would be analysed (Gubrium and Holstein 2003). That account will be made in Chapter 6, after some further theoretical foundations have been laid. 1 Social constructionism It has been argued in the literature review that, according to the alternative view on communication, language is not only seen as a medium of communication (as is the case in orthodox corporate communication), but that communication is fundamental to and constitutive of organisations (Westwood and Linstead 2001).