By Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
This booklet provides the most recent at the theoretical process of the modern concerns advanced in strategic advertising and marketing and the mixing of conception and perform. It seeks to make developments within the self-discipline through selling strategic learn and cutting edge actions in advertising and marketing. The ebook highlights using info analytics, intelligence and knowledge-based platforms during this zone. within the period of knowledge-based economic climate, advertising has much to achieve from accumulating and studying information linked to clients, enterprise strategies, marketplace economics or perhaps information relating to social actions. The contributed chapters are involved in utilizing glossy qualitative and quantitative innovations in accordance with info know-how used to regulate and examine company facts, to find hidden wisdom and to introduce intelligence into advertising techniques. this permits for a spotlight on leading edge purposes in all points of selling, of automatic applied sciences on the topic of information analytics, predictive analytics and modeling, company intelligence and information engineering, for you to reveal new methods of uncovering hidden wisdom and helping advertising and marketing judgements with evidence-based clever tools.
Among the themes lined contain leading edge tourism advertising innovations, advertising communications in small and medium-sized organizations (SMEs), using company modeling, in addition to reflecting at the advertising developments and outlook for all transportation segments. The papers during this complaints has been written through scientists, researchers, practitioners and scholars that exhibit a unique orientation in strategic advertising and marketing, all of whom aspire to be sooner than the curve according to the pillars of innovation. This complaints quantity compiles their contributions to the sphere, highlighting the alternate of insights on strategic concerns within the technology of innovation marketing.
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Product design is the basis for attracting teenagers. For example, in mobile phone the design plays a special role. Young people use the mobile phone as a means of rapid communication, but it is also a fashion accessory and the thing that conveys social status (Vološčuková 2003). In addition an emphasis is on individual functions of the device. Another sector that began to react flexibly to the needs and expectations of generation Y is the automotive industry. Young people often visit design centres Generation Y Marketing—The Path to Achievement … 15 where they comment on the latest car models.
Introduced three completely new models. The leader is the Hyundai Veloster, sports coupe meeting the unique requirements of generation Y. The panoramic glass roof and other futuristic styling elements create the image of advanced technology. Orientation to generation Y is confirmed by words of Vice President of Hyundai for design Oh Suk-Geun: “With Veloster, we wanted to try something completely new. We are aware that generation Y, for which the model was designed as a priority area, looking for a radically different new products” (3 news on Hyundai Motor Show in Seoul 2007).
2009). Využívanie netradičných foriem marketingovej komunikácie na Slovensku. In Marketingové komunikace a jejich nové formy (pp. 106–111). Praha: Professional Publishing. ISBN 978-80-7318-830-6. Thomas, R. (1997). Ambushed by the advertisers you can’t hide from ambient ads. Even if you take the first train out of town, says Richard Thomas, they’ll get you on the station approach. com/docview/245167924? accountid=15518. Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation Viliam Lendel, Eva Siantová, Anna Závodská and Veronika Šramová Abstract Nowadays, there are discussions about crisis which the entire advertising sector is experiencing due to upcoming new trends in marketing communication in which there are new forms and means of communication constantly arising, whose charm and efficiency has been decreasing due to their mass use.