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Search Analytics for Your Site: Conversations with Your by Louis Rosenfeld

By Louis Rosenfeld

Any association that has a searchable website or intranet is sitting on most sensible of highly beneficial and customarily under-exploited facts: logs that catch what clients are seeking for, how usually every one question was once searched, and the way many effects each one question retrieved. seek queries are gold: they're genuine info that express us precisely what clients are trying to find of their personal phrases. This e-book exhibits you ways to exploit seek analytics to hold on a talk together with your buyers: hearken to and comprehend their wishes, and increase your content material, navigation and seek functionality to satisfy these wishes. Testimonials "Search is a type of mission-critical points of each site that's unfortunately all to sometimes forgotten until eventually the wear has already been performed. Lou, however, is a type of men who is familiar with seek analytics and the chance linked to digging into the nuance of purchaser and seek behaviors to mine for organizational gold. In seek Analytics on your web site, Lou lays out pretty well every little thing you must comprehend to mine for that gold and convert it into confident shopper adventure in your site." Eric T. Peterson, Founder and writer, net Analytics Demystified "Clients have requested me numerous instances to lovely up their seek effects web page layout, as though this might distract clients from knowing that they are getting awful effects. that is not valuable, due to Lou's book." Karen McGrane, coping with associate, Bond paintings + technology "At final a booklet that explains precisely the best way to get the easiest from seek analytics in order that clients can truly locate what they're taking a look for." Martin White, coping with Director, Intranet concentration Ltd, and writer of creating seek paintings "Analytics are the only most crucial instrument you want to increase your seek adventure, and Lou Rosenfeld's world-class services in user-centered layout is where to start." Pete Bell, co-founder, Endeca "Louis Rosenfeld's seek Analytics in your web site is a superlative paintings from the preliminary tale to the ultimate bankruptcy on bridging internet analytics and UX perform. i am slightly skilled with occasion logging tools, yet Louis' ebook opened my brain to new how you can use analytics. every one bankruptcy is filled with worthwhile details, transparent examples, and clean caveats which could in simple terms come from a grasp of seek analytics. The e-book is written in an interesting kind that makes you are feeling like Louis is with you on each web page. I plan to use the various wisdom and methods instantly. nice book!" Chauncey Wilson, Senior supervisor, consumer examine "If all of us agree that consumer suggestions will enhance any site's consumer adventure, why will not be we spending extra time with the particular phrases our viewers makes use of whilst asking us for stuff? i will not think a more matured consultant than Lou Rosenfeld to aid us positioned this extraordinary info to work." Jeffrey Veen, Founder & CEO, Typekit "Lou is the fitting writer to take on what's basically unexplored territory within the UX neighborhood. With seek Analytics on your website, he has exposed an incredible goldmine for UX pros of all stripes: we've the instruments to eventually, ultimately repair our web site and intranet seek studies. this can be a type of infrequent books that makes me pound the desk with my fist and yell, 'Yes! precisely! Awesome!' whereas i am interpreting it." Kristina Halvorson, CEO, mind site visitors, and writer, content material technique for the internet

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These can be expressed and measured as KPI—Key Performance Indicators. The types of search-related metrics that you saw in Chapter 1 can serve as components to these KPIs—in fact, many organizations that are otherwise sophisticated in their measurement of performance often fall down when it comes to measuring findability.

Unlike people searching the Web, your site’s searchers typically have more specific needs. They also may be familiar with your organization, its products, and its content— after all, they had to find their way to your site in order to use its search system. So the knowledge you’ll glean from SSA will be a bit different than (and complementary to) what you’ll learn from SEO (Search Engine Optimization) and SEM (Search Engine Marketing). 0 want to attract, people searching your site are the customers you hope to retain.

0 certainly are searches that work that way, for example, looking up a colleague’s phone number in the Vanguard staff directory. But many—probably most—searches don’t have a single “right” answer. “Parking,” “benefits,” and “experts” are all common queries on the Vanguard Intranet. They are also questions that have many answers—some more right than the others, but none that are ideal or perfect. From the perspective of users, relevance is very often relative. Most designers know that it’s difficult to measure search performance and, well, just about any aspect of the user experience.

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