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Modern show card writing, by Joseph Bertram Jowitt by Joseph Bertram Jowitt

By Joseph Bertram Jowitt

Справочник по оформительскому искусству.

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Example text

The Because of trifle thickness of the thin bar is the correct space between letters and the thick bar the space between words. By applying the lessons learned in chapter No. 5, your eye will soon tell you how to space correctly between w^ords and between letters. " These letters were done by the square and circular method. Of course, they are not so graceful as the other letters, which were done But this mechanical method is so simple freehand. that anybody can work it out successfully. Of course It cannot be used for lower-case it has its limitations.

It is not a question of how much ground one covers, when practicing, that produces results, but the time spent in concentration upon a few^ letters to Another point the get a fair idea of their formation. writer would like to emphasize is that all Roman letters, composed of light and heavy lines, are made with the tip of the brush, using little, or no, pressure. All heavy face type, such as full block, or Egyptian, is full stroke of the brush, using the entire length of the hair in the operation.

35 CHAPTER IV. Planning the Show-Card. The spacing and laying out of letters on a showimportant as the formation of each letter, and we consider it important enough to devote an entire chapter to the planning of the Show^-Card. Poor lettering properly spaced w^ill present a much better appearance than perfect letters poorly spaced. There is no set rule governing the spaces between letters and words. The whole thing is gauged by approximates until the eye becomes trained to the proper distances between letters and words.

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