By Laura Roselle
Nice powers aren't purported to lose wars, so how do leaders clarify army defeat whilst it happens? Media and the Politics of Failure analyzes the yank event in Vietnam and the Soviet adventure in Afghanistan to attract higher conclusions approximately how and why political leaders clarify the tip of army involvement. even with changes in political and media platforms, there are striking similarities among American and Soviet leaders' verbal exchange strategies. nice strength id and household politics form an evidence of withdrawal that emphasizes good fortune and invokes prestige. the standards that form the development of the tale didn't disappear with the top of the chilly struggle, therefore this paintings bargains vital insights for present American and Russian army efforts.
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Extra info for Media and the Politics of Failure: Great Powers, Communication Strategies, and Military Defeats (The Palgrave Macmillan Series in Internatioal Political Communication)
Example text
But while asserting that the offensive had been a military failure, Johnson recognized that the North sought a “psychological victory” as well. ”98 Johnson declined and David Halberstam argues he did so because he felt he could not contain television coverage and was wary of it: As 1968 opened, even the President was on the defensive. Television was no longer an asset to him, he had done his television thing. . The war had played too long, the glib predictions of White House officials had been put on once and then twice too often.
In particular, the framing of withdrawal concerns the presentation of policy and the themes that placed policy within a broader context. In addition, the amount of detailed information provided by leaders and the tone of that information will be discussed. 97 ● ● ● ● First, do political leaders frame war policies as legitimate in cognitive and normative dimensions in both the democratic United States and the authoritarian Soviet Union? How is the policy presented as achievable and valid? How did great power and other identities fit into the story?
The chapter also discusses leadership communication about the American experience in Vietnam in the year following withdrawal. The Soviet involvement in Afghanistan is also broken down into periods corresponding to war waging, reassessment, withdrawal, and aftermath. Communication strategies during war waging and reassessment are set out in chapter 4. Bordering the Soviet Union, Afghanistan had long been important to Soviet policymakers, but became a higher priority after the April 1978 Marxist coup that installed a pro-Soviet regime.