By Erik P. Bucy, John E. Newhagen
In Media entry: Social and mental Dimensions of recent know-how Use, editors Erik P. Bucy and John E. Newhagen current the newest paintings, theoretical explorations, and unique study findings on media entry from a staff of the world over well known media and expertise researchers. Chapters advance accelerated definitions and conceptual understandings of entry to stimulate extra learn, provide new views on coverage discussions, and facilitate media participation between these prone to being left at the back of. Broadening our figuring out of knowledge expertise use, this assortment deals: *Novel perspectives--chapters reveal new equipment of addressing power questions concerning motivation, cultural context, socioeconomic assets, technical wisdom, and mental talents required for helpful use of knowledge and conversation applied sciences. *Conceptual integration--each bankruptcy addresses an important point of media entry and summarizes pertinent findings, weaving jointly effects to supply much-needed integration throughout conversation and know-how experiences. *Multidisciplinary approaches--chapters symbolize various conceptual and methodological techniques, deriving social motives from large-scale survey facts, mental factors from experimental information, and cultural reasons from intensity interviews and ethnographic tools. *Shifting the coverage and examine agenda--this quantity extends and redirects elements of the electronic divide debate whereas elaborating the "media entry" method of learning new expertise use. Taken as a complete, Media entry unearths problems linked to complete entry to new conversation applied sciences and proposes analytical frameworks that open new avenues of scholarly research and coverage attention. it truly is meant for students and graduate scholars in journalism, mass verbal exchange, telecommunications, media experiences, details technological know-how, public coverage, psychology, sociology, informatics, human-computer interplay, and different disciplines inquisitive about the difficulty of media entry.
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Additional info for Media Access: Social and Psychological Dimensions of New Technology Use (Routledge Communication Series)
Sample text
Interestingly, race persists as an important determinant of Internet use and awareness, especially for African Americans, even after controlling for the effects of income and education (Katz, Rice, & Aspden, 2001). Second, the Internet’s ability to present information-dense material, both textual and graphical, with comparable fidelity will require consideration of psychological processes employed by computer users that may differ from users of other electronic media. This again calls for closer examination of the social or cultural backdrop, 1.
The twelve selected stories where about the arraignment of a suspected serial killer, a bus driver charged with assaulting students, a child stalker on the loose, inoculation against bacterial meningitis at a school, a motorist fined for using a cellular phone while driving, the mayor’s new crime initiative, a local drug company’s plunging stock, pollution of a creek, an infant swing recall, a highway expansion, an energy company’s decision not to move its headquarters out of the city, and plans to expand a commuter rail service.
In any case, cultural norms tend to be quite conservative and slow in changing. Thus, although a group might hope to educate itself out of a problem in a generation or so, that may not be an option if the problem resides within deeper rooted cultural norms. Cognitive Access. Cognitive access describes the psychological resources the user brings to the computer interface and addresses how individuals orient to the medium, process information, and engage in problem solving when using information and communication technologies.