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Extra resources for Market development for genetically modified foods
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Demographics. 05 level. that they were likely to purchase a GM food product. However, the more familiar respondents in Ireland and the US are with GM food, the more likely they are to purchase a GM food product. Familiarity with GM food seems to increase positive attitudes towards it. Therefore, educational programmes concerning the process of producing GM food are likely to generate more positive attitudes. Familiar respondents in both countries described GM food as: ‘grown in the US, improves the production of food’, and ‘is made by splicing genes from one plant or organism to another’.
Outrage represents loathing, panic and perceptions of evil, injustice and exploitation. It corresponds with ethical objections (European Commission, 1998a). If the public is outraged, a greater risk is perceived, even if the hazard does not reflect a real danger Consumer perception (beliefs): Perception of product attributes GM: risks and benefits General attitudes Knowledge 43 Consumer attitudes (affect): Consumer attitude towards generic GM food products Attitude to behaviour Generic vs. premium branded Perceived behavioural control (external factors) Subjective norm (social factors) Self-identity (personal factors) Behavioural intention to buy or avoid generic GM food products Fig.
Most consumers in both countries indicated that government imposition of mandatory labelling is important, 95% in Ireland and 81% in the USA. The more familiar US and Irish consumers are with GM food, the more likely they are to indicate that mandatory labelling is very important. Further, almost three-quarters of US respondents that are likely to purchase a GM food product indicated that mandatory labelling is important. A minority of consumers in each country said 1 Research assistance provided by: Jacinta M.