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Extra resources for Hair care : from physiology to formulation
Sample text
Consumers in the tier two and tier three markets, including those in rural areas, also are demanding more and new products. At the second level, marketers are trying to sell the items more as a benefit proposition rather than just as cosmetic product. They also are trying to increase awareness among consumers through creative marketing strategies. Some of the marketers are, in fact, going for a try-before-you-buy method to educate the consumers about the products. While existing marketers are changing their marketing strategies, there are newer international players who are looking to establish business in India.
Dow Corning stated its lipids, rich in fatty acids, are good moisturizers and hair conditioners, especially for ethnic hair care products, and can restore the skin’s barrier function. They can be used in combination with silicones, which are good emollients that improve the feel of formulations to create products with low film residue, greasiness and tackiness. Incorporating natural lipids in formulations had been difficult because of their inherent oxidative instability, especially for lipids with a high content of essential fatty acids.
Nothing more,” he said. Genetic Clues But the biggest research misconception within the ethnic niche deals with the generalization that the term “ethnic” can be used broadly and interchangeably. Ethnic hair embraces a large scope of people comprising different genetics. That differing background allows hair to behave differently and positions the hair to behave differently. Dollar Power The African-American consumer wields an incredible amount of purchasing power; however, the supply doesn’t seem to equal the demand.