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Corporate Communications: Theory and Practice by Joep P. Cornelissen

By Joep P. Cornelissen

Disguise -- Contents -- record of packing containers, Figures and Tables -- Preface -- half I: Mapping the sector -- concept and perform / bankruptcy 1 -- Circumscribing company Communications -- advertising and marketing, Public kinfolk and company Communications / bankruptcy 2 -- company Communications in historic viewpoint -- Stakeholders, id and acceptance / bankruptcy three -- company Communications in Theoretical standpoint -- company Communications in perform / half II -- conception and perform / bankruptcy four -- Communications technique -- concept and perform / bankruptcy five -- The association of Communications -- thought and perform / bankruptcy 6 -- Communications Practitioners -- Retrospect and Prospect / half III -- bankruptcy 7 -- the way forward for company Communications and different Communications phrases

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Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 327–356. A. (1996), ‘Corporate communications as a discipline: toward a definition’, Management Communications Quarterly, 10 (1), 73–97, p. 74. 27 Institute of Public Relations (1996), Criteria and Procedures for IPR Recognition of Public Relations Programs. London: IPR. 28 Moss, Warnaby and Newman (2000); Marion, G. (1998), ‘Corporate communications managers in large firms: new challenges’, European Management Journal, 16 (6), 660–671. 29 Shelby (1993),‘Organizational, business, management and corporate communications: an analysis of boundaries and relationships’, Journal of Business Communications, 30 (3), 241–267.

Corporate communications is an exceptionally complex management function, and up until now the intricate strategic, structural and political ideas and issues that characterize the function have been largely uncharted territory. True, there is a large number of books, training programmes, and consultant gimmicks out there that depict effective corporate communications as the simple application of a number of ‘proven’ tools and techniques. There are a number of principles, insights and tools that can be turned to in most corporate communications situations, but they are neither simple, foolproof, nor generally applicable to every case.

I was flatly told that the said flight in which I was to travel was already full so my ticket was not valid any further and the airline would try to arrange for a seat in some other flight. You can just imagine how embarrassed I felt at that moment of time. To add ghee to the fire, the concerned official of BA had not even a single word of apology to say’ (customer of BA). Corporate reputation An individual's collective representation of past images of an organization (induced through either communication or past experiences) established over time ‘Through the Executive Club program, British Airways has developed a reputation as an innovator in developing direct relationships with its customers and in tailoring its services to enhance these relationships’ (longstanding supplier of BA).

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