By Bob Perry
CIMA Revision playing cards are the single fabrics written and counseled by means of CIMA. they supply succinct yet entire assurance of the entire significant issues of the CIMA 2005 syllabus. The pocket-sized, spiral-bound layout permits them to be carried round simply, making them worthy assets anywhere you're. Diagrams and bulleted lists are used all through to demonstrate the foremost issues as in actual fact and concisely as attainable. This simplifies the syllabus and makes the issues effortless to profit and be mindful. CIMA Revision playing cards offer: * examination assistance and tricks * A precis of the entire key subject matters of the recent syllabus * visible aids to consolidate studying * examination targeted, pocket sized revision publications summarising the foremost issues of the CIMA syllabus * Diagrams and tables all through strengthen key suggestions and reduction reminiscence retention and bear in mind * absolutely up to date to mirror adjustments within the syllabus * simply moveable measurement
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G. clothes). Family size. g. the market for luxury goods). g. the market for briefcases). g. the marketing of magazines) Nationality, race, culture, etc. g. the market for food). Social class. Lifestyle. KK KK Combines two main aspects of marketing: Identifying the customer group to be aimed at. Identifying the best method to reach target market. Although the total market consists of widely different groups of consumers, each group consists of people (or organisations) with common needs & preferences.
On what basis are they competing? What is their strengths & weaknesses, track record, etc.? What could be done & how do we bridge the gap from where we are now? 47 Marketing Social responsibility & marketing KKK K K K KK Certain ethical questions arise including: To whom do we sell? Are our products of an appropriate standard & safe? Are our products produced to environmental standards? How do we advertise: is it fair, balanced & truthful? Do we have policies that support dissatisfied customers?
Although the total market consists of widely different groups of consumers, each group consists of people (or organisations) with common needs & preferences. Market segmentation involves dividing a market into distinct subgroups. Any subgroup can be selected as a target & then met with a distinct marketing mix. Market segments must be: Measurable. Accessible (easily reached). Substantial (costs of reaching the target versus potential demand). Study tip Add to the above listing in your notes. 39 Marketing Market positioning K K Alternative targeting (& positioning) strategies Undifferentiated positioning targeting an entire market with a single marketing mix.