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CIMA Revision Cards: Business Strategy by Neil Botten

By Neil Botten

CIMA Revision playing cards are the single fabrics written and recommended through CIMA. they supply succinct yet whole assurance of the entire significant issues of the hot CIMA 2005 syllabus. The pocket-sized, spiral-bound structure allows them to be carried round simply, making them necessary assets anywhere you're. Diagrams and bulleted lists are used all through to exhibit the most important issues as truly and concisely as attainable. This simplifies the syllabus and makes the issues effortless to profit and take into account. CIMA Revision playing cards supply: * examination guidance and tricks * A precis of all of the key issues of the hot syllabus* visible aids to consolidate studying * examination concentrated, pocket sized revision publications summarising the major issues of the recent CIMA syllabus * Diagrams and tables all through make stronger key thoughts and relief reminiscence retention and remember * simply moveable dimension

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3. resources of tangible and intangible assets and finance products, brands and markets operating systems such as production and distribution internal organisation current results returns to stockholders K 1. K Part of the planning process which examines the current state of the entity in respect of: K The position audit K K Arguably, this is a more rigorous form of analysis than the SWOT analysis – or should be Men – human assets in terms of skill profile, morale and age profile Management – quality, expertise and experience of top team Money – financial health and quality of relationship with banks and shareholders Make-up – appropriateness of organisational structure and culture of the firm Machinery – flexibility and relative cost of the physical assets of the business Markets – the firm’s products and their position in the markets they serve Materials – the quality of the relationship with suppliers, ‘partnership’ or diversity of suppliers are considered here Management information – quality and timeliness of information for decision-making, particularly the breadth of the information and the intelligibility 30 ————————————————————————————————————————— ––––––––––––––––––––––––––––––––––––– Position Appraisal and Analysis The position audit Conducting the position audit The position audit must consider all information that can impact upon performance – both under present strategies and proposed changes to strategies.

Develop scenarios about the external environment and identify key trends and uncertainties 2. Conduct industry analysis to determine what the industry structure could look like if either scenario comes true 3. Identify core capabilities of the firm and develop strategies that are robust under either scenario 4. Adopt the appropriate strategic option and adapt as the future, which is now better understood, unfolds 43 ————————————————————————————————————————— Position Appraisal and Analysis Gap analysis Constructing scenarios There is no one correct way to construct scenarios, but the following offers one of the more popular approaches: 1.

The SWOT Analysis The position audit Value chain analysis Benchmarking Gap analysis Scenario planning 27 Position Appraisal and Analysis The SWOT analysis According to CIMA, a SWOT analysis and a corporate appraisal are the same thing, and has also been described as position appraisal. It is designed to enable the management to interpret the information they have gathered about the firm and its environment. You should remember that the assumption is that strengths and weaknesses are internal to the firm, whilst opportunities and threats are external to it.

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