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Business Communication by Vikram Bisen

By Vikram Bisen

Assembly the syllabus of UP Technical college, Lucknow for the middle topics provided to the administration scholars, this publication presents a view concerning the communique utilized in enterprise and is helping the scholars to strengthen potent conversation talents.

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Fig. 1: Listening Process 48 / Business Communication ■■■ Stage III. At this stage the listener decides what to do with the received information. When you are listening to a marketing talk, you may choose to believe or not to believe what you hear. The judgement you make at this stage of evaluation are crucial to the listening process. Stage IV. The listener’s response to the message may be in words or in body language. The response lets the speaker know whether the listener has got the message and what his/her reaction is.

1 Communication and Technology / 41 Intranet An internet connection within the organization is known as intranet. It is also referred to a system with restricted audience. Through the intranet system, a well managed and structured information is transferred to selective individuals within the organization. The intranet has access to internet but the internet has no access to the intranet. The intranet has limited or private accessibility. Intra means within and with reference to the computer network, it refers to private networking within an organization.

How do you define application letter? Distinguish between the solicited and unsolicited application letters. Define structure of application letter. What are the general hints for writing application letter? Draft an application letter for the post of the Sales Manager of a private firm. Write an application letter for the post of Deputy Welfare Officer addressed to the Personnel Manager of Laxmi Enterprises, Orissa, in response to an advertisement in a newspaper dated 12th August, 2004. Answer the following advertisement: “Wanted a lady receptionist with at least three years experiences for the office of the Galaxy InfoTech, Chandigarh.

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