By Kaplan
Read Online or Download ACCA P3 Business analysis Essential text PDF
Similar nonfiction_5 books
Management: Meeting and Exceeding Customer Expectations, 9th Edition
Administration: assembly AND EXCEEDING client expectancies, 9th version is a entire survey of the rules and practices of administration as they're being utilized all over the world. The content material and contours are dependent to enhance carrying on with subject matters which are woven into the chapters' narratives: 1) the endless attempt through managers and corporations to fulfill or exceed shopper wishes, and a pair of) the necessity of enterprises and their humans to be guided by means of powerful management.
- Learning Structure and Schemas from Documents (Studies in Computational Intelligence)
- Hardware Virtualization on a Coarse-Grained Reconfigurable Processor (Technische Informatik)
- Miracles in Medicine: Stories of the Great Discoveries that Changed Mankind
- GaN-Based Laser Diodes: Towards Longer Wavelengths and Short Pulses (Springer Theses)
Additional info for ACCA P3 Business analysis Essential text
Example text
Expandable text 7 The influence of strategic groups Strategic groups are organisations within an industry or sector with similar strategic characteristics, following similar strategies or competing on similar bases. Strategic group analysis is a help to understanding the competitive structure of an industry: • • Against whom is an organisation directly competing? • Identify potential opportunities and threats. lowcost production, brand names, low overheads or a local customer base. Often it is simply not feasible to consider 30 competitors, to say nothing of hundreds.
Markets and segmentation One aim of segmentation is to identify groups of customers who share similar needs for targeting. Traditional segmentation focuses on identifying customer groups based on a number of variables that include: • geographic variables, such as region of the world or country, country size, or climate • demographic variables, such as age, gender, sexual orientation, family size, income, occupation, education, socioeconomic status, religion, nationality/race, and others • psychographic variables, such as personality, lifestyle, values and attitudes • behavioural variables, such as benefit sought (quality, low price, convenience), product usage rates, brand loyalty, product end use, readinesstobuy stage, decisionmaking unit, and others.
All products must have these simply to enter the market. The organisation will need to assess its strategic capabilities to identify which segments it should target. • Customers’ understanding of value can vary over time, so the organisation needs to be open to changing the monitored CSFs. airconditioning, leather seats), fuel economy, economic footprint, depreciation, etc. • • Reliability is likely to be a threshold product feature. • Families may be more concerned about safety whereas single young males, image and performance.