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101 Ways to Captivate a Business Audience by Sue Gaulke

By Sue Gaulke

This advisor offers one hundred and one audience-tested anecdotes, studies, costs and insights designed to aid readers turn into attractive, inventive and relaxing presenters. It teaches "how-to" abilities and learnable behaviours that may be placed to rapid use. info on controlling nerves is additionally integrated.

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Page 17 Figure out the answer to the last question, then go back to the drawing board. 12. Get in Synch With Your Audience Observe the mood of your audience, and use it to your advantage. One hot morning on the Oregon coast, I attended a conference of meeting planners. After a scavenger hunt, party, and get-aquainted session the night before, this group was already in a semirowdy and ready-to-laugh state. This was a group that convened once a year, and most of the people knew one another well. The people were also highly jovial and outspoken.

Handle moments of truth: Definition and examples. Shoe store experience-what would you do? What to do when a ''moment of truth" occurs. Solve problems. Cut the bureaucracy. 3. Act instantly: Page 32 Do it right now. Apologize. Fix the problem, and go one step beyond. The degree to which each subtopic would be expanded would depend on the amount of time. 25. GRABM With a Great Introduction The introduction of your talk has three parts: (1) GRABM, (2) WIFM, and (3) Preview. 1. GRABM. Grab their attention, and grab it right away.

Some information might not come from a person at all. Explore the news in the community newspaper, the company newsletter, posters on the company walls, plaques, awardsanything that will help you to discover more about your audience. Here are four discovery questions that will aid in your search: 1. ______________________________________________ 2. What are the employees facing in terms of: Problems_________________________________________ Challenges________________________________________ Successes________________________________________ 3.

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